Role:
As the sole designer, I was responsible for creating the XY Stuff brand. I started off with the logo, selection of brand type, and colour palette. From there, I reskinned the ChickAdvisor site with the XY Stuff brand guidelines ensuring a complimentary transition between the two platforms.

To encourage engagement within the XY Stuff community, I designed an array of award badges and website badges, facilitating gamification of the adding reviews. My daily tasks encompassed developing co-branded marketing campaigns, package designs, print materials, as well as overseeing XY Stuff’s social media platforms. I also photographed and styled images for paid social media posts in alignment with the brand's aesthetic vision.