Butterly Logo
Summary:
Butterly is a SaaS platform that connects brands with a community of brand fans. Through the employment of ratings and reviews campaigns, mass sampling, and consumer research surveys, brands are provided with tools to conduct real-time consumer research.
Exploration
Process:
To create Butterly's brand logo, I aimed to convey the brand's lively and connected community through a fun and approachable visual identity. I experimented with various typefaces and color palettes before deciding to merge my own hand lettering with an existing font to achieve a playful, contemporary appearance. The end result was a logo that embodied the brand's character with a lighthearted and welcoming tone.
Final Logo
